The recently announced increase in the price of stamps is going to mean than many small businesses are going to think twice before using the traditional method of post as an option for their business marketing.

With the Post Office announcing an increase in the price of a Second Class stamp to 50p and First Class to 60p it is going to make it more difficult and costly for businesses to make the decision to mail their customers and prospective customers. The average cost of sending a letter, brochure or flyer will cost close to £1 per item when production and printing is taken into account. With additional costs in staff time preparing the item, placing it in an envelope and dispatching to the Post Office each item will cost between £1.10 to £1.50.

Once dispatched you will never know what has happened to your costly communication, has the right person received it? Has it been read or then in the bin? Has your “investment” proved to be a costly expense.

There is a viable alternative for your Business!

Email Marketing! – email marketing will be a considerably cheaper option for your business, it is quicker, there are no expensive flyers to print, saving time and money! There are no stamps to buy! There are no trips to the post office to despatch your letters! Your costs are now considerably reduced saving your business money.

Other great advantages to email marketing are :

• you can send as many communications as you wish
• Send different versions to different people
• Test your communication on your customers and make changes to improve impact

Possibly one of the greatest benefits is that you will know whether it has been read by the intended recipient, which areas they found of interest and what they did with your communication. You can then use this information for targeted follow ups increasing the power and results of your letter.

The cost is considerably cheaper with up to 2000 emails costing less than 10p each. At Winfields Business Consulting we design and prepare your communication ensuring we get across your message in an effective marketing style that delivers results that we can measure and report to you.

As well as your own email addresses we can also source other appropriate email addresses for you to make your message have even greater impact!

Our email packages start from just £99 to reach up to 500 existing and prospective customers, that’s just 20p for each email including design, preparation and your text.

You have nothing to lose and everything to gain! Contact us now to discuss how we can prepare your next marketing campaign and deliver measurable results for your business! Call us on 0116 3260017 or email us at marketing@sbmids.co.uk

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